MDLA Runway - Fashion Lookbook 1.0.4

MDLA is a unique fashion magazine designed to cater to the way we consume fashion in the digital age. While many of us born in the online generation may feel a sense of nostalgia for the glamour and allure of print fashion magazines from the early 2000s, traditional fashion media companies have failed to adapt to the online sphere. Instead of providing the fast and immersive content we desire, they have given us uninspiring PDFs to browse on slow and unreliable e-readers.

It is clear that these companies lack interest in preserving beauty in the online world. That is why MDLA seeks to fill this void by reimagining the glory of early fashion media using state-of-the-art online technology.

Our first offering, MDLA Runway, provides a range of powerful features that modern fashion enthusiasts would expect:

• An intuitive interface that allows you to effortlessly flip through runway looks with a swipe or drag gesture. With just a tap and slide, you can jump to your favorite designer's early years. No endless scrolling, ads, or interruptions.
• A powerful search function that enables you to search for your favorite collections by specific year and season. Discover archive collections from your favorite designers, including their work at previous labels. Typos and shorthands are not a problem – we understand what you mean.
• Lightning-fast browsing experience with high-resolution images that load in an instant.
• A 3D Showcase that allows you to interact with high-resolution 3D captures of rare archive "grail" pieces. These pieces come with added context from their rich fashion history and references from their original collection for an immersive learning experience.
• Immersive editorials featuring hand-curated stories on iconic archive pieces, profiles of trending runway designers, lost fashion techniques, and striking editorial campaigns.

Our catalog consists of thousands of collections dating back to the early 90s from the most iconic names in fashion. You can explore archives from renowned labels such as Dior, Gucci, Louis Vuitton, Prada, Balenciaga, Saint Laurent, and Margiela.

We also feature collections from your favorite designers including Raf Simons, Rick Owens, Tom Ford, Alexander McQueen, Hedi Slimane, Virgil Abloh, and Issey Miyake.

Soon, we will be introducing even more exciting features:

• Create a moodboard of your favorite runway looks and easily share it with friends.
• A section to browse the latest fashion week collections, for example, NYFW 2023.

MDLA caters to a wide range of fashion enthusiasts – from high fashion followers and meticulous moodboard makers to archive fashion collectors and lovers of y2k fashion magazines. Whether you're a small-town gossip girl lover or a vintage fashion shopper, an aesthetic appreciator or an "it" girl, MDLA has something for everyone.